Click-through rate (CTR) is the percentage of users who click on an ad after viewing it.
Average Click-Through Rates
Average click through rates vary wildly from content type
How to Improve Click Through Rate
The best way to increase your click through rate is to create high quality content that is relevant to your target audience. If you want to increase your click-through rates you should focus on creating content that is useful for your readers.
- Create irresistible offers
- Promise answers your audience needs
- A/B test your copy to compare CTR. When you find a winner, start a new test and try to beat it again…and again.