What is a CTA?
A CTA or call to action is a suggestion to your audience to take action. Usually a text phrase, button or link that encourages users to click to take an action like visit a page, purchase a product or signup for a newsletter.
An example of a CTA is a link or a button that says “Buy Now” or “Sign Up” The goal of a CTA is to increase conversions (Sales, signups, registrations, etc)