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Marketing Term

Customer Satisfaction rate

The Customer satisfaction rate is a measure of how satisfied a customer was when they purchased something from you.

Ways of measuring customer satisfaction rate

Customer satisfaction rate is most commonly measured by asking customers to rate their experience on a scale, from 0 to 10 for example. A score of 5 means that the customer is neutral, and a score of 10 means that the customer is extremely satisfied.

A popular method of measuring satisfaction is the Net Promoter Score.