What is Conversion Rate Optimization?

It is the art and science of maximizing the conversion rates of your business or website.

One of the best ways to increase revenue (or signups, or whatever your conversion event is for your business) is to increase your conversion rate.

If 98 out of every 100 visitors to your site leave without buying your product, finding out why, and fixing that, is called conversion rate optimisation.

How To Calculate Your Conversion Rate

Your conversion rate is the number of conversions divided by the number of visitors multiplied by 100.

Example conversion rate for a membership site:

If 200 people visit your landing page and 3 of them signup to become members.

3 / 200 = 0.015

X 100 = 1.5

The conversion rate is 1.5%

How Is Converstion Rate Optimisation Useful?

The next step is to analyze what is stopping most people from converting and then to try to remove those barriers.

Conversion Rate Optimization is about getting to the root cause of the factors that are preventing conversions from happening.

Once you find what is stopping conversions, you can work to fix those problems.

Solving the barrier to entry of just 6 of those 200 people will increase your conversion rate from 1.5% to 4.5% which will TRIPLE your profits.

That is the power of conversion rate optimisation.