What is Contextual Targeting?
Contextual targeting is the process of writing and placing ads based on the relevance of keywords, topics and other contextual factors in the content around the ad.
Contextual targeting is a relatively new concept, and it states that Ad targeting should be based on the content that surrounds the ad.
This comes from the online advertising concept of relevancy. By focusing on the relevance of the content that surrounds the ad on the page, you can reach the audience most likely to want the products and services you are selling.