What is Inbound Marketing?
Definition:
The term “inbound” refers to attracting people who are actively searching for something — as opposed to going out finding them.
Inbound marketing attempts to create value for the prospective customer before trying to sell anything. It’s about being helpful, providing solutions, answering questions, and demonstrating expertise and knowledge.
It’s all about engaging others by offering real benefits instead of pushing products or services on them. This approach creates trust, credibility, and loyalty. And this leads to more sales opportunities over time.
Inbound Marketing Vs OutBound Marketing
With inbound marketing you try to attract customers to you passively, by providing value in the forum of content. With outbound marketing you actively reach out to prospective customers using techniques such as sales calls, events (webinars) or advertising.