What is Inbound Marketing? Definition: The term “inbound” refers to attracting people who are actively searching for something — as opposed to going out finding them. Inbound marketing attempts to create value for the prospective customer before trying to sell anything. It’s about being helpful, providing solutions, answering questions, and demonstrating expertise and knowledge. It’s […]
What is Contextual Targeting? Contextual targeting is the process of writing and placing ads based on the relevance of keywords, topics and other contextual factors in the content around the ad. Contextual targeting is a relatively new concept, and it states that Ad targeting should be based on the content that surrounds the ad. This […]
What is Conversion Rate Optimization? It is the art and science of maximizing the conversion rates of your business or website. One of the best ways to increase revenue (or signups, or whatever your conversion event is for your business) is to increase your conversion rate. If 98 out of every 100 visitors to your […]
What is CPM? The meaning of CPM CPM is the cost of 1,000 ad impressions. To put it in plain english, CPM is how much it costs to reach one thousand people with an ad. For example, if it costs $10 to show your ad to 1,000 people on a website, the CPM of that […]
Average Cart Value is the average value of all the orders on your site. Example If 9 people purchase a $10 product and 1 person purchases a $110 product your ACV is $20. Nine orders of $10 each =$90 plus one order of $110 equals $200. Divided by number of customers (10) = $20 Why […]
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